The history of popular music is highlighted by bands and artists who do one thing: combine two genres of music (usually one that's widely accepted and one that's not) into a sound that's both commercially and critically successful. The Beatles combined rock and folk, Van Halen combined hard rock and pop, and Nirvana combined heavy metal and alternative. Another band you can add to that list is Aventura. The New York based foursome fused bachata, traditional folk music from the Dominican Republic, with R&B and hip hop.
The group released an independent album in 1995 under the name "Los Tinellers." Then in 1999, they changed their name to Aventura and made their major label debut with the album Generation Next. The record was a moderate hit but was ignored by the mainstream bachata community. In 2001, while working on their sophomore effort, four songs were leaked to the internet.
Despite the band's outrage, the theft turned out to be a blessing. One of those leaked songs, the inventive and genre-bending "Obsesion," became a huge hit. Some critics have anointed it the most famous bachata song of all-time. The track opened the band's 2002 release, We Broke The Rules. Aventura has since followed that released with several well-received studio and live albums.
The band, consisting of Anthony "Romeo" Santos, Lenny Santos, Henry Santos, and Max Santos, has sold millions of albums and thousands of Aventura tickets since they broke onto the scene at the beginning of the 21st century. Their success and fame is not only a product of their immense talents but of the Dominican Diaspora. Aventura is the first major bachata act to make it big that's not from the Dominican Republic—three of Aventura's members were born in the United States (only Henry was born in the D.R.).
The previous generation of Dominican immigrants was free to listen to bachata (it was stigmatized in some parts of country) and they had the purchasing power necessary to buy albums and concert tickets. Bachata music grew in popularity in the United States, especially in New York City, the band's home town. So the members of Aventura grew up listening to genre as well as traditional American music forms like R&B, hip hop, and rock. Add to that technological advancements in the recording and distribution of music and Aventura had the perfect climate to launch their new pioneering sound.